Accessible Communications and Marketing

Accessible Communications and Marketing training teaches attendees to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance and usability and accessibility best practices gathered through our research and user testing across various disability groups.

This course is aligned with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Our virtual training sessions are live and interactive with an experienced instructor and run as 2-hour sessions over four weeks. Each attendee requires access to a desktop or laptop computer with a good internet connection and a headset or microphone and speakers. Instructions for Zoom will be sent with the invitation. You will receive a copy of the digital slides and instructions via email for each module weekly. 

Testimonials:

"I can highly recommend the Accessible Communications and Marketing course. The information is so important and necessary to understand and, more importantly to apply to comms and marketing activities - all that we do. Presenter Tracy Ruffin was exceptional - what a special human. Her delivery was clear, she answered all questions and provided additional information when asked. Rosie was so knowledgeable too. I was sad that the course was finishing! Thank you so much Tracy and Rosie!" Christie, Brand Australia

"The course was very comprehensive and was full of practical tips that I feel like I can start using in my work straight away. I recommend it for anybody working in marketing or communications, or even wanting to broaden their own understanding of accessible communication best practice." Rosie AND

"This course added a great deal of robustness to my understanding of producing accessible marketing communications. Many of the principles aren't limited to accessibility. When applied, these principles would also give any person consuming your content with a great experience. I highly recommend this to anyone looking to improve the way they communicate." Paul E. Toro Digital

"The Accessible Communications and Marketing course provides a variety of tools and resources any organisation can easily apply to make their communication methods more accessible for all members of their community. The content covers considerations for a wide range of disabilities, and breaks it down into easy to follow tips and useful resources." Alexandra M. EPIC Assist

"Fantastic course that everyone in marketing and communications should take in order to make their materials more accessible." Charley R. UTAS

Dates:

Please follow the date links below to register for 2022 training:

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Course Content

Module 1: Introduction to accessible communications and marketing

  • What is accessible communications and marketing?
  • What is a disability?
  • Benefits of accessibility, including: 
    • legislation and legal requirements
  • Key Principles
  • Introduction to assistive technologies

Module 2: Accessible Communication Techniques

Vision

  • The visual system
  • Types of vision loss
  • Accessible communication techniques for vision loss

Module 3: Accessible Communication Techniques (continued)

Hearing

  • The auditory system
  • Types of hearing loss
  • Accessible communication techniques for hearing loss

Speech and language

  • Types of speech and language disabilities
  • Accessible communication techniques for speech and language disabilities

Physical and motor

  • Types of physical and motor disabilities
  • Accessible communication techniques for physical and motor disabilities

Cognitive and learning

  • Types of cognitive and learning disabilities
  • Accessible communication techniques for cognitive and learning disabilities

Mental Health

  • The mental health/illness continuum
  • Accessible communication techniques for mental health/illness

Module 4: Other communication channels, governance

  • Surveys and forms
  • Feedback widgets
  • Social media
  • Emails
  • Governance

Course Materials

You will be provided with digital slides and a list of resources for further reading.

Cost:

Full Fee:

  • $595 including GST per registration

Group Discount (over four attendees)

  • $535 including GST per registration

Course Enquiries

Phone: 1300 367 055 
Email: digitalaccess@visionaustralia.org