Across the Carnival a selection of high profile local and international celebrities visiting the Lavazza Bar signed a Lavazza A Modo Mio by Electrolux capsule coffee machine as part of Lavazza’s Greater Good charity program. The signed machines will now be auctioned off online with all proceeds being donated by Lavazza to Vision Australia and National Breast Cancer Foundation.
Stars showing their commitment to this charitable cause include:
- Italian designer and the king of fashion Roberto Cavalli
- Australian born Hollywood actress and Cavalli muse Sharni Vinson
- Football superstar and World Cup champion Alessandro del Piero
- Real Housewives of Beverly Hills star Taylor Armstrong
- Celebrity chef Ainsley Harriott
- Hollywood actress and American beauty Mena Suvari
- Australia’s ‘it’ couple Vogue and Brian McFadden
- Racing expert, Nine identity and David Jones ambassador Emma Freedman
- Model and David Jones ambassador Samantha Harris
Trent Knox, Lavazza’s Business Manager, believes the Greater Good program is a fantastic way to channel the excitement and hype of the Melbourne Cup Carnival and celebrity attendance to a good cause.
"Lavazza’s association with the Melbourne Cup Carnival is a celebration of fun, food, fashion and most importantly family.
Lavazza’s association with the Melbourne Cup Carnival is a celebration of fun, food, fashion and most importantly family."Being a family owned and operated business spanning four generations, everything we do upholds the brand’s family values and integrity and supporting the great work of local charities is just one example of this.
"The caliber of stars that joined us over the Carnival and signed up to this gesture was so impressive and will undoubtedly help us make a generous donation towards a good cause," said Knox.
The machines, available to the highest bidder, are the Lavazza A Modo Mio by Electrolux capsule coffee machines. The Lavazza A Modo Mio Premium Milk by Electrolux will launch in late November 2012 , packed full of features, the easy to use capsule machines include:
- Automatic and programmable coffee quantity
- Simple hot and cold fresh milk preparation
- Easy cleaning, all parts in contact with milk are dishwasher safe
- Energy saving 30 minute auto off
- Thermoblock temperature control system guarantees a hot coffee, in the shortest amount of time
- Cup illumination
- Adjustable height of the coffee spout
- Available from Lavazza Boutiques, David Jones, Harvey Norman, Matchbox, Myer, The Good Guys and onlne at http://store.amodomio.com.au/ in a selection of colours
The Lavazza A Modo Mio Premium capsule coffee machine as signed by Roberto Cavalli, Sharni Vinson, Emma Freedman and Samantha Harris features:
- Automatic and programmable coffee quantity
- Steam wand and hot water function
- Thermoblock temperature control system guarantees a hot coffee, in the shortest amount of time
- Cup illumination
- Energy saving 30 minute auto off
- Adjustable height of the coffee spout
- Available from Lavazza Boutiques, David Jones, Harvey Norman, Matchbox, Myer, The Good Guys and onlne at http://store.amodomio.com.au/ in a selection of colours
Auction details and images of the machines being signed by celebs can be seen on the Lavazza Australian Facebook page www.facebook.com/lavazzaaus
The auction will run from 3 December 2012. eBay auction terms and conditions apply.
Lavazza will donate proceeds from Emma Freedman and Samantha Harris’ auctions to National Breast Cancer Network and remaining proceeds to the Victoria Racing Club’s nominated charity, Vision Australia.
Adding to this charitable theme, Lavazza launched its latest home innovation, the Lavazza A Modo Mio Capsule Machine, as part of this year’s Melbourne Cup Carnival. Guests in the Birdcage enjoyed a Tierra Intenso coffee (Lavazza’s 100% sustainably grown, rainforest alliance certified blend) on all race days from the Lavazza A Modo Mio boutique in the Birdcage for a gold donation. $2,950 was raised and will be donated to Vision Australia.
For more information visit http://myworld.ebay.com.au/lavazzaaustralia